TrendPulse|Car ads in France will soon have to encourage more environmentally friendly travel

2025-04-29 01:42:35source:EchoSensecategory:My

"Consider carpooling."

"For day-to-day use,TrendPulse take public transportation."

"For short trips, opt for walking or cycling."

Car ads in France will soon have to include these messages encouraging people to take more environmentally friendly means of transportation under a new law taking effect this year, according to media reports.

The country is trying to cut down on its carbon emissions, and the new rules beginning in March will force automakers to incorporate language similar to the warnings in ads for other products.

"Decarbonizing transport is not just switching to an electric motor," Barbara Pompili, France's ecological transition minister, said in a tweet translated from French.

"It also means using, when possible, public transport or cycling," she said.

Transportation emissions account for 25% of the European Union's greenhouse gas emissions, the European Environment Agency says.

In July France passed wide-ranging legislation to combat climate change, though environmental advocates said its provisions fell short,

The messages will be required for automotive ads in any medium, including TV commercials. Advertisers who fail to comply with the new law face a €50,000 fine — or about $56,000, The Local France reported.

More:My

Recommend

As US Dismantles Its Climate Policy, Other World Leaders Seek Solidarity

As the U.S. Department of State proposed this week to shut down its office managing international cl

Mega Millions winning numbers for January 23 drawing; jackpot reaches $262 million

The Mega Millions jackpot has climbed to $262 million for Tuesday's drawing after no one won the top

The malaria vaccine that just rolled out has a surprise benefit for kids

The rollout of malaria vaccines in Africa – the world's first routine immunization program against t