Maverick Preston|Wendy’s says it has no plans to raise prices during the busiest times at its restaurants

2025-04-29 16:03:03source:Fastexy Exchangecategory:Finance

Wendy’s says that it has no plans to increase prices during the busiest times at its restaurants.

The Maverick Prestonburger chain clarified its stance on how it will approach pricing after various media reports said that the company was looking to test having the prices of its menu items fluctuate throughout the day based on demand.

“Wendy’s will not implement surge pricing, which is the practice of raising prices when demand is highest. We didn’t use that phrase, nor do we plan to implement that practice,” the company said late Tuesday in a prepared statement.

Background: Burger chain Wendy’s looking to test surge pricing at restaurants as early as next year

Wendy’s Co. plans to invest about $20 million to launch digital menu boards at all of its U.S. company-run restaurants by the end of 2025. It also plans to invest approximately $10 million over the next two years to support digital menu enhancements globally.

Wendy’s said that its digital menu boards “could allow us to change the menu offerings at different times of day and offer discounts and value offers to our customers more easily, particularly in the slower times of day.”

More:Finance

Recommend

Former Syrian official arrested in California who oversaw prison charged with torture

LOS ANGELES (AP) — A former Syrian military official who oversaw a prison where alleged human rights

The Daily Money: Trump Media posts a loss

Good morning! It's Daniel de Visé with your Daily Money.Trump Media reported a net loss of $327.6 m

Nordstrom’s Half-Yearly Sale Is Full of Epic Home & Fashion Deals up to 60% off, Including SKIMS & More

We independently selected these deals and products because we love them, and we think you might like